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Zone 5's higher education work honored by Admissions Marketing Report

ALBANY, NY — The creative work of the higher education team at Zone 5 was recognized by the Admissions Marketing Report with multiple winners in the 23rd Annual Admissions Advertising Awards. The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year's competition received two thousand entries from more than one thousand colleges, universities and secondary schools from all fifty states and several foreign countries.

Zone 5 was awarded a Gold Award for "Skeletons in the Classroom," a poster for Columbia-Greene Community College. Zone 5's work for Columbia-Greene Community College was also recognized with a Silver Award for their Class Schedule design and a Bronze Award for their Course Catalog. Finally, Zone 5 was rewarded with a Certificate of Merit for Newspaper Advertising for Empire State College.

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Creativity finds new home in Albany

Mayor Welcomes Zone 5 to downtown

Conference Room
L to R, Michael Yevoli, President of the Albany Local Development Corp., Todd Mosher, President & CEO of Zone 5, Marc Paquin, President of Cass Hill Development Companies, and Scott Townsend, Principal of 3t Architects

ALBANY, NY — Zone 5 hosted an open house on January 22 to celebrate its new downtown Albany headquarters. "We are excited to bring our company and talents to downtown Albany," said Todd Mosher, President and CEO of Zone 5. "The Albany business community has become energized and we felt it was the perfect time to lead the way in bringing the creative class to downtown."

"Zone 5, one of downtown's newest business residents, is a creative firm, which fully complements the synergy of the cultural, business and residential transformation of our downtown corridor. I welcome their communications and marketing expertise as we witness the continued renaissance of our beautiful downtown area," said Albany Mayor Jerry Jennings.

In coordination with the building dedication, Zone 5 formally announced the establishment of a Public Affairs and Public Relations division. John D'Alessandro has been named Vice President of Public Affairs and tasked with growing the division. D'Alessandro has more than 30 years of hands-on experience providing counsel to some of the regions most respected companies and developing outreach strategies for numerous high profile projects. Eric Wohlleber, former broadcast reporter and producer, was also added to the Division's talent pool as Public Relations Senior Account Executive. Mr. Wohlleber has extensive experience in media and government relations and has worked with many regional not-for-profit organizations.

Zone 5 President Todd Mosher has been integrally involved in the defining and establishing of New York State's Tech Valley. Mosher's worldwide travels to thriving technology regions solidified his belief that business success results from placing talented employees in stimulating workspaces and then giving them the freedom to create. "This project enabled me to bring 30 exceptionally talented people to a stimulating downtown workspace. As our company continues to grow our location and workspace will be a magnet to attract the best creative talent available" said Mosher.

3tArchitects transformed the 30,000 square foot former manufacturing space for partners Cass Hill Development and Zone 5. Albany-based 3t has been involved in several revitalization projects around Tech Valley and has an impressive portfolio of projects in Downtown Albany. Cass Hill President Marc Paquin said the completion of 25 Monroe Street is central to his overall vision of a transformed business district. "3t understands how to pull off tastefully-edgy," said Paquin. "This was the perfect fit for a company of Zone 5's caliber."

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Zone 5 tapped to deliver research-driven branding projects for three major medical centers

Strategic Communications Firm Expands Health Care Practice Across New York State

ALBANY, NY — Capital Region-based communications firm Zone 5 has been named the agency of record for three prominent health care providers located in Western New York, Central New York and New York City.

Zone 5’s health care marketing and communications practice is proud to be working with United Memorial Medical Center of Batavia to position them as the leader in the regional marketplace. Zone 5’s seasoned marketing team will also assist Finger Lakes Health of Geneva to launch their Orthopedic Surgery branding campaign and will develop a powerful new brand for Brooklyn Hospital Center as they emerge from bankruptcy.

"We are very excited to have been chosen by these three unique and distinguished hospitals," said Paul Fahey, COO and Director of Marketing Strategy for Zone 5. "Our strategic approach and extensive experience in the healthcare arena makes Zone 5 a natural fit for the needs of our newest clients."

Zone 5 will conduct qualitative and quantitative research with consumers and physicians for each hospital and will develop a thorough marketplace analysis, including market share, growth opportunities and competition.

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Zone 5 Knows Economic Development: Strong showing at New York State Economic Development Council’s Marketing Awards

Albany, NY> — At the at New York State Economic Development Council’s Annual Meeting held in June, Zone 5 displayed its stronghold in the Economic Development sector by walking away with eleven total marketing awards.

Zone 5’s work was recognized for marketing and creative excellence with four Best of Class Awards including a developmental brochure and newsletter for the Greene County Industrial Development Agency along with multimedia and Web development for the Saratoga Economic Development Corporation.

Zone 5 was also awarded three Certificates of Excellence and four Honorable Mentions for their marketing and creative work for the NY Loves Bio campaign, Mohawk Valley Edge and the Center for Economic Growth as well as additional projects for the Saratoga EDC and Greene County IDA.

Zone 5 demonstrated their strength in the industry by taking home over 1/3 of all of the awards presented at the event held at the Otesaga in Cooperstown, NY.

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Zone 5 Wins International Creative Award

Albany, NY — Zone 5 has been named as a bronze winner in the 2007 Summit Creative Awards® competition for its creative work for Union College. Zone 5 was recognized for its direct marketing campaign for the College — a series of postcards aimed at the emotional side of choosing the "right" school.

The Summit Creative Awards is an international competition that recognizes and celebrates the creative accomplishments of small and medium-sized advertising agencies and other creative groups with annual billings of $25 million or less.

This year’s creative competition included companies from twenty-six countries including Australia, Canada, China, Denmark, Kuwait, New Zealand, Ireland, Singapore, South Africa, Thailand, Ukraine, the United Kingdom and the United States.

Winners were selected in categories that include print, broadcast, emerging media, online advertising, marketing materials, direct mail, political, corporate video, public service, best idea never produced, industry self-promotion and student competition.

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10 for 5: Zone 5 recognized with 10 NORI awards in regional creative competition

On Friday, May 4th, at the 34th Annual NORI Awards held at the Crowne Plaza in Albany, Zone 5 took home 10 awards for excellence in advertising and communications. Entering the evening with 20 finalists, Zone 5 finished the night with 10 winners – both the most for the event and for the marketing firm’s seven-year history with the NORI Awards.

Zone 5 was recognized for outstanding work in all four of its core industry sectors:

Higher Education:
Tribute to the Big Easy Poster for Columbia Greene Community College
Union Admissions Postcards for Union College
Talking Billboard for Clarkson University
Mosquito Ad for Clarkson University

Technology/Manufacturing:
SEMI Email Campaign for Semiconductor Equipment & Materials Int.
SEMI Ad Series for Semiconductor Equipment & Materials Int.
Research Foundation Interactive Kiosk for the Research Foundation of SUNY

Health Care:
St. Charles Hospital 100th Anniversary Campaign for Catholic Health Services of Long Island
Marra’s Pharmacy Outdoor Campaign for Marra’s Pharmacy

Economic Development:
Discover Greene Brochure for Greene Industrial Development Agency

One of the largest, most diverse professional communications organizations in the Capital Region, the Ad Club has hosted the NORI Awards every year since 1972 to honor outstanding achievement in advertising and communications. By applying the highest criteria to judge its members, the creative competition serves to continually raise the standards of work in the region and promote excellence in communications.

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Paul Fahey named one of the Business Review's 40 under Forty

Paul Fahey, COO and Director of Marketing Strategy for Zone 5, was named one of the Business Review's 40 under Forty honorees for 2007. Every year, the Business Review recognizes forty young professionals under the age of 40 who are making a difference in their businesses and communities.

Paul was specifically chosen for his work at Zone 5, helping to double business, increase staff, and introduce procedures to streamline workflow resulting in increased profits, production and an equally important boost in morale. He was also recognized for his community involvement with Gilda's Club, St. Jude Children's Hospital and in coaching his daughter's soccer team along with his most recent endeavor, competing in an Ironman competition for "The War On ALS – a Multi-Sport Campaign to End Lou Gehrig's Disease."

The 40 Under Forty program, entering its seventh year, recognizes outstanding members of the business community under the age of 40 who have achieved professional success and have a commitment to the communities in which they live and work. A panel of area business leaders selected the winners from just under 200 nominations. The judges looked for many things from the nominees when making their selections — their business accomplishments, the creativity they bring to their work, the over-and-above effort they bring to their organizations, and their commitment to the communities in which they live and work. Paul joins ranks of the 280 past recipients of the 40 under Forty Award since its inception in 2000.

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Zone 5's Higher Education Work Recognized in National Awards Competition

Zone 5 has received six national awards for their higher education work for Union College, Clarkson University and Columbia-Greene Community College from Admissions Marketing Report's 22nd Annual Admissions Advertising Awards.

Gold Awards
Columbia-Greene Community College, 40th Anniversary Logo
Columbia-Greene Community College, 40th Anniversary Banners
Columbia-Greene Community College, Fall Class Schedule

Silver Award
Union College, Outside the Campus Map

Merit Awards
Clarkson University, Peer-to-Peer Ad
Clarkson University, Talking Billboard

Entries were judged by a national panel of judges consisting of admissions marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Admissions Marketing Report. This year over 2,000 entries were received from over 1,200 colleges, universities and secondary schools. Entries were received from institutions in all fifty states and several foreign countries.

Admissions Marketing Report is the nation's leading marketing publication for higher education. Now in its twenty-fifth year, Admissions Marketing Report is read each month by nearly four thousand higher education marketers.

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Trust Campaign Earns Reward for Zone 5

Albany, NY — At the American Marketing Association's 2006 Mark of Excellence Awards, Zone 5 was awarded the Mark of Excellence for its "Trust" campaign for Compensation Risk Managers (CRM), a workers' compensation group self-insurance administrator in New York State.

Zone 5's marketing efforts helped CRM to ensure both their broker and clients' perception of group self-insurance programs was that of a trustworthy and stable workers' compensation coverage option. Through print ads, a revised Web site, public relations, electronic and direct mail, along with broker events and support, Zone 5 was able to help CRM to grow their numbers of brokers in New York and California. This resulted in a significant growth in business and members in both states.

Each year, since 1995, the Albany Chapter of the American Marketing Association has presented the Mark of Excellence Awards. This year's ceremony took place on October 4, 2006, at the Albany Marriott.

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Talking Billboard Campaign Breaks New Ground in Interactive Marketing

Billboards Defy Conventional Advertising

Albany, NY — Zone 5, a marketing communications firm in Albany, NY, recently unveiled a series of "talking" billboards across the state that represent the next step in the evolution of today's instant gratification advertising. The billboards promote the agency's client, Clarkson University (www.clarkson.edu). "We believe that Clarkson University defies convention. So it stands to reason that how we tell our story should also defy conventional advertising," said Kelly Chezum, Clarkson University's head of Marketing and External Relations.

In the past 12 months, Zone 5 has risen to that challenge by creating a series of print, interactive cable video, and outdoor advertisements designed to tell Clarkson University's story in a unique and memorable manner. The "talking" billboards are the next out-of-the-box component in the Clarkson University marketing campaign.

The "talking" billboards have radio transmitters developed by Zone 5 mounted on them, and are designed to entice drivers to tune into a prominently displayed AM radio frequency. What will curious drivers hear? A series of minute-long entertaining stories ("infotainment") about Clarkson University. Because there is no need to remember a Web address, the billboards avoid the possibility that a driver might forget the University's URL. Instead, the driver can instantly access the University's message at the point-of-contact.

Clarkson Use Your Identity Talking Billboard

A key partner that helped to actualize the "talking" billboard campaign is Lamar Advertising. When first approached about the concept of talking billboards, the outdoor advertising company accepted the challenge and worked to ensure that the radio transmitters would be operational. "We thought it was a great idea when Zone 5 proposed it to us. Naturally, being in this business, we were enthusiastic about offering a new dimension in outdoor advertising to our customers." said James Lamar, of Lamar Advertising.

Zone 5 attributes the creativity and innovation of its Clarkson University campaign to the unique nature of the client's brand, executed by a similarly unconventional mix of people on the client account team. Unlike traditional advertising and marketing agencies that stratify their personnel by job function, Zone 5 accepts that great ideas can come from anyone in the room. For example, the agency's Chief Technology Officer, who oversees Zone 5's IT systems, is a short-wave ham radio operator who contributed his personal expertise on short-wave radio frequency to the talking billboard campaign.

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Three for Three: Zone 5's three entries named as finalists for the American Marketing Association's Mark of Excellence Awards

Zone 5, a Tech Valley marketing agency, has been recognized by the New York Capital Region Chapter of the American Marketing Association for three projects: the "Trust" Campaign for Compensation Risk Managers LLC; the "Easy To Switch" Campaign for Capital Communications Federal Credit Union; and the Child and Adult Care Food Program Marketing Plan for the New York State Department of Health. The firm's entries were recognized as three of the eleven total finalists for the 2006 Mark of Excellence Awards.

Zone 5 was honored for its "Trust" campaign for Compensation Risk Managers (CRM), a workers' compensation group self-insurance administrator in New York State. Zone 5's marketing efforts helped CRM to ensure both their broker and clients' perception of group self-insurance programs was that of a trustworthy and stable workers' compensation coverage option.

Zone 5's "Easy to Switch" campaign for Capital Communications Federal Credit Union helped the region's second largest credit union to increase awareness and preference for the organization while promoting checking account products that cement relationships with its members.

Thirdly, Zone 5 was recognized for the success of the marketing plan created for the Department of Health's Child and Adult Food Care Program. Not only did the number of successful applications dramatically improve, but also the culture of the Program's office changed to respond to the raised awareness and number of program inquiries.

In previous competitions, Zone 5 has been recognized as a finalist for the "We Are Tech Valley. We Are The Future." regional quality of life campaign in 2004, received winner's honors for the Launching of Ávila Independent Living Retirement Community in 2003, and was also named a winner for the Launching of the Carriage Homes of East Hills in 2002.

Each year, since 1995, the Albany Chapter of the American Marketing Association has presented the Mark of Excellence Awards. This year's ceremony will take place on October 4, 2006, at the Albany Marriott.

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Endicott Interconnect Technologies Retains Zone 5 for Strategic Branding & Marketing

Albany, NY — Zone 5 (www.zone5.com), a marketing agency in Albany, NY, has been retained by Endicott Interconnect Technologies, Inc. www.EndicottInterconnect.com). Headquartered in Endicott, NY, the company is a global manufacturer and supplier of complex printed circuit boards, advanced flip chip and wire bond semiconductor chip packaging, as well as electronic assemblies, precision equipment manufacturing, and electro-mechanical equipment and services. Zone 5 will work to develop the company's brand, create messaging strategies for its product lines and custom services, and conduct market research to assist Endicott Interconnect in marketing its products to the IT, telecommunications, defense, aerospace, homeland security, power management, instrumentation and test, and medical sectors.

Notable technology based branding campaigns and marketing materials designed and produced by Zone 5 include the New York Loves Nano (www.nylovesnano.com) exhibition at the SEMICON West industry trade show in San Francisco, as well as the materials used by the Saratoga Economic Development Corporation (SEDC) to promote the Luther Forest Technology Campus (LFTC) in Saratoga County to semiconductor companies.

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Semiconductor Equipment & Materials International (SEMI) Retains Zone 5 for Strategic Promotion

Semiconductor Equipment & Materials International (SEMI) Retains Zone 5 for Strategic Promotion

Albany, NY — Zone 5 (www.zone5.com), a Tech Valley technology marketing agency, has been retained by Semiconductor Equipment and Materials International (SEMI www.semi.org) to promote the international association as a resource to the energy, biotech, pharmaceutical, aerospace and electronics industries. The agency will provide SEMI with an integrated marketing communications campaign incorporating strategic message development, media research and planning, advertising placement, creative design, and drive-to-web strategies.

SEMI is a global industry association serving companies that provide equipment, materials and services used to manufacture semiconductors, nano-scaled structures, micro-electromechanical systems (MEMS) and related technologies. SEMI maintains offices in Austin, TX, Beijing, Brussels, Hsinchu, Taiwan, Moscow, San Jose, CA, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C.

Notable branding campaigns and marketing materials designed and produced by Zone 5 include the New York Loves Nano (www.nylovesnano.com) exhibition at the upcoming SEMICON West industry trade show in San Francisco, as well as the materials used by the Saratoga Economic Development Corporation (SEDC) to promote the Luther Forest Technology Campus in Saratoga County to semiconductor companies, including Advanced Micro Devices (AMD).

A leading marketing, advertising, and public relations firm with specialized focus in technology and economic development, Zone 5 has been working with the Center for Economic Growth (CEG), the Saratoga Economic Development Corporation (SEDC), National Grid, numerous economic development organizations, and local nanotechnology companies to promote Tech Valley to various global technology industries since 1998.

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Zone 5 Congratulates Long-Time Clients Saratoga Economic Development Corporation (SEDC) and The Center for Economic Growth (CEG) On Attracting Advanced Micro Devices (AMD) To Luther Forest Technology Campus

Noted Technology Marketing Firm Branded and Produced The Marketing Materials Used To Promote Luther Forest

Zone 5 Congratulates Long-Time Clients Saratoga Economic Development Corporation (SEDC) and The Center for Economic Growth (CEG) On Attracting Advanced Micro Devices (AMD) To Luther Forest Technology Campus

Albany, NY – Zone 5, a full-service Tech Valley marketing and public relations firm with significant focus in the technology and economic development sectors, is pleased to congratulate long-time clients Saratoga Economic Development Corporation (SEDC) and The Center for Economic Growth (CEG) on their success in attracting Advanced Micro Devices (AMD) to the Luther Forest Technology Campus (Luther Forest) in Malta, NY. AMD, a global manufacturer of computer microprocessor chips, recently announced that it will be constructing a new 300mm chip fabrication plant (fab) at Luther Forest, a 1350-acre pre-permitted, pre-approved greenfield site located in the adjacent towns of Malta and Stillwater in Saratoga County, 15 miles north of Albany.

SEDC is to be congratulated for its hard work in readying the site, and for the organization's coordination with so many others in the effort to attract a world-class corporation of AMD's stature to Tech Valley. Also to be congratulated are CEG and Lamar Hill of Fusion Market Group for promoting the site to semiconductor manufacturing companies since 1998. Ironically, the first major company that the collective group visited was AMD. Eight years later, AMD's decision to locate at Luther Forest would not have happened without the sustained and bi-partisan cooperation between all the parties involved, including the SEDC and CEG, New York State, Saratoga County, and town government officials, Albany Nanotech at the University of Albany, the National Grid corporation, and many others. The cooperation between government, academia and industry allowed the deal with AMD to succeed, and helped Tech Valley grow towards its goal of a transforming New York State's Capital Region into a 21st century Northeast nanoelectronics cluster.

A leading marketing, advertising, and public relations firm with specialized focus in technology and economic development, Zone 5 has been working with CEG, SEDC, National Grid, numerous economic development organizations, and local nanotechnology companies to promote Tech Valley to the global semiconductor industry since 1998. The agency is proud to have played an integral part in the advancement of Tech Valley's high-tech growth goals by successfully branding, promoting, and connecting many of the region's technology companies with both national and global clients.

Zone 5 first branded the Luther Forest Technology Campus in 2003, bringing its theme "One of two places on the planet perfectly suited for nanoelectronics" to life in print collateral, trade show exhibit materials and promotional video. Most notably, Zone 5 designed and produced the display panels that were used as the backdrop for the press conference at Albany Nanotech where elected and economic development officials joined AMD Chairman Hector Ruiz in announcing the corporation's agreement to locate it's chip fab plant in Malta. The agency also designed and produced the "Luther Forest Welcomes AMD!" placards held by many in the crowd attending the press conference that day.

Other notable branding campaigns created by Zone 5 include "New York Loves Nanotech" (www.NYlovesnano.com), used to promote Tech Valley to global nanotechnology and semiconductor audiences at such preeminent industry events as SEMICON Europa in Munich, Germany, and the upcoming SEMICON West in San Francisco, California.

A full-service marketing communications agency, Zone 5 provides strategic marketing, creative design, public relations, and production services for technology and economic development companies and organizations throughout Tech Valley and New York State. The agency has created the branding and marketing materials used by Albany Nanotech, First Nano, XRay Optical Systems (XOS), Precision Flow Technologies, Integrated Liner Technologies, the International Alliance of Nanotechnology Regions, as well as the Center for Economic Growth (CEG) and many others.

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Zone 5 Creative Director presents at Ad Club Education Seminar

Mark Esposito, Creative Director of Zone 5, presented a seminar on Creative Direction at the February 2nd breakfast seminar of the Albany Ad Club Association of Communication Professionals. Held at Professor Java's in Albany, an audience of local communications professionals listened as Mark explained the many hats a Creative Director wears as the person in charge of an agency or organization's creative department. Mark also discussed the need for the Creative Director to be involved at virtually all levels of the life of the promise given to a client — from business development staff who makes the promise, to the account staff who nurtures the promise, to the creative staff who executes the promise on through to the production staff who delivers the promise. He also discussed the varying levels of designers, explaining the need for each type of worker and how they fit into the structure of a creative staff. Discussions with the active crowd in attendance also addressed ways to gauge the attitude and ability of the creative staff, and how to work towards improving individual deficiencies and challenges.

Zone 5 Creative Director presents at Ad Club Education Seminar

As Creative Director of Zone 5, Mark Esposito oversees brand development, marketing, design, and project management for a broad roster of clients, from healthcare to retail. During his 17 years as a visual communicator, he has worked on everything from complete campaigns to multimedia presentations to fine art.

The Albany Ad Club Association of Communication Professionals recognizes the importance for its members to have the opportunity themselves to grow professionally. On a monthly basis, The Ad Club offers educational programs as an exclusive member benefit. Being recognized as industry leaders, members of the Zone 5 staff have been frequently asked to sit on industry panels, chair events and present seminars for the Ad Club and other regional professional associations.

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Twice as Nice: Zone 5 named one of the region's "Great Places to Work" for the second year in a row

ALBANY, NY - The Business Review once again named Zone 5 one of the region's 30 "Great Places to Work." The award recognizes companies for their positive work environment through a survey of its employees. For its second year, more than 140 companies were and more than 10,000 employee took the survey. Out of those companies, 30 businesses and organizations emerged from the process as The Business Review's "Great Places to Work" in the region.

Nominated companies were broken out by tiers based on the number of employees working in the Capital Region--10 to 30 employees; 31 to 50 employees; 51 to 150 employees; 150 to 500 employees, and 501 and over. The top six companies were honored in each tier and one overall winner was awarded per tier at a luncheon held on December 8th at the Crowne Plaza in Albany.

Zone 5 named one of the region's Great Places to Work Again

The Business Review worked with Quantum Market Research of Wichita, Kansas, who surveyed employees via Web-based surveys to find companies that succeed in retaining and recruiting good people while making them feel engaged in their work. The surveys included scores of questions that related to nine themes: team effectiveness, retention risk, alignment with goals, trust with co-workers, individual contribution, manager effectiveness, trust in senior leadership, feeling valued, and work engagement. Companies needed to reach a specific statistically significant percentage of employee participation to qualify for consideration.

"It's always an honor to be recognized by your peers in the community, but when it comes from within, it's a little more special," said Paul Hook, Director of Marketing for Zone 5. "Along with virtually no employee turnover over the last few years, this helps to confirm how much our people enjoy working at Zone 5. It's especially nice to gain this recognition two years in a row."

Zone 5 was one of 12 companies to receive the award for the second straight year.

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Zone 5 Spearheads NY Loves Nanotech Exhibition at the Boston MRS Show

Albany, NY — Zone 5, a marketing communications agency specializing in the strategic branding and marketing of technology companies and economic development initiatives, is spearheading the upcoming NY Loves Nanotech exhibition (www.NYLovesNano.com) at the Materials Research Society (MRS) show in Boston from Nov. 29-Dec. 1, 2005 (see list below for participating companies). The MRS Show (www.MRS.org) will present forty-two technical symposia exploring the latest trends in advanced materials research and development, and will showcase exhibits by technology companies from around the world.

NY Loves Nanotech is a consortium of economic development groups, academia and technology companies that first joined forces in 2003 to promote Tech Valley to the technology industry. The Center for Economic Growth (CEG) developed the unique collaborative model behind NY Loves Nanotech, and provides leadership and vital resources to the group.

Todd Mosher, President of Zone 5, is serving as the marketing coordinator of the NY Loves Nanotech exhibit at the MRS show and will be on-site to ensure the successful integration of all the Capital Region organizations participating under the NY Loves Nanotech brand umbrella. “The success of NY Loves Nanotech is driven by all of the partners coming together to put their collective marketing power behind Tech Valley,” said Mr. Mosher. “CEG was right on the mark when it realized that the successful promotion of the region would be multiplied if industry, academia, and government worked together. The sum of the whole is greater than all of the individuals involved.”

Zone 5 was instrumental in bringing together the consortium’s executive level decision makers to agree upon the marketing messaging, approach, positioning, and visual branding of the NY Loves Nanotech campaign. Once consensus was reached, Zone 5 went on to produce all of the collateral, exhibit, and promotional materials used to launch the brand.

Zone 5’s technology clients include Integrated Liner Technologies, Albany NanoTech, E2TAC, X-Ray Optical Systems, Fala Technologies, CVD/First Nano, Arcadia, and GridApp Systems, among others.

Zone 5 Spearheads NY Loves Nanotech Exhibition at the Boston MRS Show

NY Loves Nanotech Exhibitors
At the MRS Fall Show in Boston, MA

Exhibition Dates – Nov. 29-Dec. 1, 2005

The Arsenal Partnership www.arsenalpartnership.com
Benét Laboratories www.benet.wva.army.mil
Watervliet Innovation Center (WIC) www.ceg.org/WIC
Starfire Systems www.starfiresystems.com
Crystal IS www.crystal-is.com
Applied Nanoworks www.appliednanoworks.com
Precision Flow Technologies www.precisionflow.com
CVD Equipment www.cvdequipment.com
Union College AFCAL scoter3.union.edu/~andersoa/AerogelWeb

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Zone 5 to Present at Higher Ed Conference

Zone 5’s higher education marketing experts will discuss their award-winning branding/PR campaign for Columbia-Greene Community College at the October 16-18 National Council for Marketing & Public Relations (NCMPR) District 1 Conference in Connecticut.

Zone 5’s David Homsey, Creative Director and Senior Designer, created the campaign, with support from Paul Fahey, Chief Operating Officer and Director of Marketing Strategy, and Michelle Lansing, Account Supervisor. It produced outstanding media results for the Hudson, NY college and garnered major national awards, including three golds from the NCMPR Paragon awards competition.

Zone 5’s dedicated higher education team collectively has more than two decades of experience in branding and marketing colleges and universities. Other clients include Albany College of Pharmacy in Albany, NY; Clarkson University in Potsdam, NY; and Union College in Schenectady, NY, as well as Albany NanoTech, a leading global research, development, and education center based at the State University at Albany.

Zone 5’s strategic planning, creative advertisements, public relations initiatives, web work and displays have a proven track record of building buzz and support for these clients by connecting with and engaging prospective students, current students, parents, alumni, and the public.

Zone 5 also has significant experience outside higher education, which enables the firm to cross-pollinate ideas and best practices from a variety of other fields, notably economic development, technology and health care.

Case studies of two of Zone 5’s higher education campaigns — Albany College of Pharmacy and Union College — are available at www.zone5.com/portfolio.php?casestudy=all.

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Paul Hook named one of the 40 under Forty

ALBANY, NY — Paul E. Hook, Director of Marketing for Zone 5, was named one of the Business Review's 40 under Forty honorees for 2005. Every year, the Business Review recognizes forty young professionals under the age of 40 who are making a difference in their businesses and communities.

At the recognition luncheon held on May 5th at the Crowne Plaza in Albany, Paul was acknowledged specifically for his contributions to the growth of Zone 5, for his service to the Ad Club Association of Professional Communicators as President and two-time past NORI Chair, and for his work for two local churches, serving as cantor/soloist for over 2,000 masses over the last 14 years.

The 40 Under Forty program, entering its fifth year, recognizes outstanding members of the business community under the age of 40 who have achieved professional success and have a commitment to the communities in which they live and work. A panel of area business leaders selected the winners from over 240 nominations. The judges looked for many things from the nominees when making their selections — their business accomplishments, the creativity they bring to their work, the over-and-above effort they bring to their organizations, and their commitment to the communities in which they live and work. Paul joins ranks of the 200 past recipients of the 40 under Forty Award since its inception in 2000.

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Zone 5 recognized at Albany Ad Club's NORI Awards

ALBANY, NY - Zone 5, the only regional firm offering complete communications services coupled with state-of-the-art digital production and new media, won two NORI awards at the Albany Ad Club's 32nd annual event held on May 6th at the Crowne Plaza in Albany. In the "Transit/Airport Interior Backlit" category, Zone 5 won an award for their economic development poster: "Albany, Not Just a Stop. A Destination." In the "Never Saw The Light of Day, Print" category, Zone 5 was recognized for their creative work promoting the Ad Club's Season Premiere event entitled "No One Censors The Ad Club." Zone 5 also had finalists in 4 other categories including "Consumer Newspaper, Campaign," "Consumer Newspaper, Single Ad," "Television Institution/Service Campaign" and "Television Public Service Announcement."

Founded in 1961,The Albany Ad Club Association of Professional Communicators recognizes those who have made significant contributions to the profession of advertising, public relations and marketing. Each year, since 1972, the Ad Club has honored outstanding achievement in advertising and communications at The NORI Awards. The creative competition promotes the local communications industry and recognizes members who excel at their craft.

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Zone 5 named one of the region's "Great Places to Work"

ALBANY, NY — Zone 5 was named one of the region's top 30 "Great Places to Work" by The Business Review. The award recognizes companies for their positive work environment through a survey of its employees. More than 130 companies were nominated with almost 10,000 employee survey responses. Out of those companies, 30 businesses and organizations emerged from the process as The Business Review's "Great Places to Work" in the region.

Nominated companies were broken out by tiers — 10 to 50 employees; 51 to 150 employees; 151 to 500 employees; and 500 and over. The top six companies were honored in each tier and one overall winner was awarded per tier at a luncheon held on October 12th at the Crowne Plaza in Albany.

Zone 5 named one of the region's Great Places to Work

The Business Review worked with Quantum Market Research of Wichita, Kansas, who surveyed employees to find companies that succeed in retaining and recruiting good people while making them feel engaged in their work. The surveys included scores of questions that related to nine themes: team effectiveness, retention risk, alignment with goals, trust with co-workers, individual contribution, manager effectiveness, trust in senior leadership, feeling valued, and work engagement. Companies needed to reach a specific statistically significant percentage of employee participation to qualify for consideration.

"It's flattering", said Zone 5 President Todd Mosher, who said that the company atmosphere, policies and hiring practices are key elements of making Zone 5 a place where people want to work. "The biggest thing is the selection of people. It's not just about hiring people who can do the work. [Zone 5] wants people who can fit the culture. Zone 5 was the only company of its size or larger to have no employee turnover in 2003."

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