My name is Danika Atkins, and I’m the newest member of the Zone 5 team. While a quick Google search or a scan of my LinkedIn profile may give you all the information you’d ever want to know, I'd like to give you a rare, behind the scenes tour of the woman behind the mask…er…computer.
I offer two versions of my background: one short, action-packed, and fictional. The other is slightly longer, less riveting, and totally true. Depending on the type of day you’re having, you can choose to read one or both!
I was born in the jungles of Papua New Guinea and raised by a pack of indigenous tree-kangaroos. After years of studying their very secret, well-guarded form of martial arts, I became a masked vigilante on the streets of Albany, NY. After my identity was revealed to the Zone 5 team during one of my heroic rescue missions (long story for another day), they decided that my agility and bravery would make me a perfect fit for a position as an Account Executive. I gladly accepted, hanging up my hero mask until the city needs me again.
I was born and raised in Yonkers, NY but wandered up north to attend Skidmore College in Saratoga Springs, NY for my bachelor's degree in Anthropology. During my junior year, I studied abroad at Sophia University in Tokyo, Japan and participated in Tokyo University's sumo club (I even won 3rd place in a women's sumo wrestling competition!). Although I love Japanese language and culture, I decided to stay in the Capital Region after graduating from Skidmore. I'm glad I did, because I've met some amazing friends here (including my husband) and completed my MBA at SUNY Albany in May 2013. Life's been good to me so far.
Saying I have a passion for digital marketing may sound trite, but I truly do live and breathe the stuff. My background as a small business owner, MBA, SEO, social media marketer, sales account executive, fundraiser, and event planner makes me a jack-of-all-trades, but I funnel my experience and flexibility to help clients tackle the ever-changing digital media landscape.
When I'm not nerding out over microdata or Google's latest algorithm updates, I enjoy kickboxing, weight lifting, and eating delicious food all around the Capital Region. I'm also Zone 5's liaison for Social Media Breakfast Tech Valley, a social media marketing education group that helps marketers in all walks of life navigate the social media landscape.