The Birth of Social Media

Take your best guess for when social media was born. With MySpace in the 90s? With America Online in the early 80s? Try 1978. All of today's social networks are descendants of the Computerized Bulletin Board System, or CBBS.

From those distant beginnings, social media has grown into an undeniable force in the broadcast of information. So much so that the success and impact of different social media engines can be found with a simple search. What is less readily available is the impact on corporate growth as opposed to other marketing strategies.

Bridge Ratings recently published their research study "Social Network Hierarchies and their Impact on Business," giving the breakdown of different target demographics and how they use social media. The study not only shows where these different groups gather their information but discusses the methods and volume of their contributions and participation. Read more about their study here.