A Classic, Elegant Seal of Approval

Speaking of logos, here’s a redesign that just hit it out of the park. In preparation for the 100th anniversary of the Good Housekeeping Seal in 2009, designer Louise Fili did a wonderful job of capturing the brand — the new seal looks like it’s been there for every one of those hundred years. Check out the swooshy “modern” seal it’s replacing on Brand New, where they discuss some of the confusion over which version is actually the new one. (We’re so ready to expect a wrong turn from corporate design that there’s almost a double-take when they get one right...)