Super Bowl Winners and Losers

For the second year in a row, Zone 5 was asked by the local media to lend our expertise on Super Bowl advertising. Richard Skiermont, Senior Vice President and Executive Creative Director at Zone 5, spoke about this year's trend to social marketing, the "PETA effect," and predicting the winners and losers during the game. Which mega-advertiser pulled all of their ads and expanded their social media outreach this year? Which controversial ads didn't make the cut?

Post your feedback – tell us which ads you liked and which you think were the most memorable, and if you think Pepsi (oops, that's the mega-advertiser referenced above) made the right decision to direct their ad funds into social media channels in lieu of the Superbowl. And what do you think of the "value" of ads that cause a little controversy?