Whether your goal is a stronger reputation, more patients, faster growth, higher profitability — we'll identify the best opportunities for your organization, and help you turn them into reality.
Strategy: For some of our clients, the process begins by discovering the real essence of your organization. Then we turn outward for a deeper understanding of your competitors, your customers (aka: "patients" or even "members") and the marketplace. Whether your goal is a stronger reputation, more patients, faster growth, higher profitability — we'll identify the best opportunities for your organization.
Branding: It can be difficult to build and maintain brand awareness in a diverse and fragmented marketplace. But this doesn’t mean you can ignore branding, which is about much more than awareness. It’s about perception and credibility. It is ensuring that your company and products are visible and correctly positioned in the marketplace. Good branding requires attention to everything — pricing, messaging, your website, and your sales literature.
Media Relations: If dealing with the media feels like wandering around a minefield blindfolded, then let us be your guide. From pitching positive news stories to training you on how to respond, we can create a proactive media relations strategy that not only takes advantage of the good times but also prepares you for the bad times.
Public Affairs: At Zone 5, we know how to identify project stakeholders and how to uncover the real reasons why they feel the way they do. Armed with this knowledge, we craft outreach strategies for our clients that save them both time and money in getting their projects approved.
Public Relations: A successful public relations effort is not the result of some magic formula or praying to the right media gods. It is a result of knowing your client, knowing their audiences and knowing the most efficient way to connect the dots between the two. Telling your story with results is what we do at Zone 5.
Stakeholder Relations: Knowing who likes your product or project might make you feel good. Having your friends and supporters be heard more than your naysayers gets your organization or project chosen as best of the breed. Don't tell anybody that we told you so but it really is that simple.
Digital Marketing: Zone 5 devises and implements marketing/advertising plans across the digital spectrum. We can help you reach your audience through paid search, mobile advertising, email, websites and social media channels.
We know marketing. We know that it's inextricably connected to the web, and both are connected to public communications. And, to top it all off, we can print your message large and put together eye-popping exhibits to ensure it gets noticed. In the end, we pull it all together with panache (and we actually enjoy using words like 'panache' without reservation).