Marketing / Creative > Public Affairs

Not knowing who to reach is as bad as not knowing what to say.

“Why Good Projects Don’t Get Built” is not the title of the latest self-help book for developers.  It is, unfortunately, a fate suffered by far too many development efforts.  Just because your project will create jobs and grow tax base doesn’t mean they will be throwing you a tickertape parade down Main Street anytime soon.

Like a good Texas Hold ‘Em tournament, project development is as much an art as it is a science.  Before you even come to the table you should know who the participants are and how they can affect your game.

At Zone 5, we know how to identify project stakeholders and how to uncover the real reasons why they feel the way they do.  Armed with this knowledge, we craft outreach strategies for our clients that save them both time and money in getting their projects approved. 

Not knowing who your opponents are is unacceptable (dangerous).  Not benefiting from your supporters is inexcusable (a waste).  Preventing you from making these mistakes is what we do at Zone 5.