Zone 5 helps family security enter the digital age

Beginning today, protecting your loved ones just got easier. Family InfoSAFE, the first-of-its-kind service, utilizes digital technology to assist law enforcement in the critical first hours of an emergency.

Family InfoSAFE is an online repository for crucial information that allows caregivers the power to play a more proactive role in family safety. By going to www.familyinfosafe.com, visitors can follow a few simple steps to create or update their account. Once entered, the information is housed on secure server space and can be quickly accessed with a few clicks of their computer mouse.

The InfoSAFE approach was developed by caregivers for caregivers. "Our team saw the need to access critical information quickly in the midst of an emergency," said Michael Fasulo, Family InfoSAFE Founder. "In researching ways to best protect families, we were surprised to see that people were being told to compile vital information and place it in a lock box in their home. Our initial thought was, ‘what happens if the family member goes missing and they are 5, 50, 500 miles from home?’ We knew there had to be a better, faster way to get that information to the proper authorities."

The Zone 5 creative team started working with Family InfoSAFE in June of 2008 to help them realize their goal of bringing family security into the modern era of computers, specifically by using the Internet, which has become more and more common for applications used by a broad audience. Zone 5 initially created the Family InfoSAFE identity, and then worked with their team to develop a marketing plan and Web strategy. Zone 5 also has helped with an extensive public relations campaign - the results of these efforts were realized at today's launch of the online tool.

The Family InfoSAFE model is being praised by numerous family safety organizations, including the American Humane Association. "This is a revolutionary idea," said Marie Belew Wheatley, President and Chief Executive Officer. "Imagine the impact if first responders had instant access to critical information. What normally takes hours can now happen in seconds."

The service has also been supported by the Center for Hope, founded by Doug and Mary Lyall. The Lyall's have become nationally recognized advocates for missing persons since their daughter Suzanne disappeared in 1998. “In emergency situations time counts,” said Doug Lyall. “Minutes can mean the difference between a positive outcome and a tragedy."

Beyond providing a unique and effective family protection tool, Family InfoSAFE is also committed to helping organizations that promote family safety by donating a portion of each InfoSAFE sold to 14 different organizations directly involved with family security.

For video and pictures, visit our InfoSAFE social media release site.