Good News Travels Fast
Zone 5 helps spread word of aerospace manufacturer's expansion to national and international audiences
The Challenge
The phone rings on a Friday afternoon. A long-time client needs to have a press conference scheduled for Monday afternoon to announce its move into a new 33,000 square foot facility. Such was the case with DynaBil, a Coxsackie, New York, aerospace manufacturer, who was about to announce its expansion in Greene County and creation of 120 new jobs. This Hudson Valley company, which started in a garage 30 years ago, has grown exponentially and now makes parts for Black Hawk helicopters and for Boeing's 787 Dreamliner.
The Solution
Zone 5 took on the challenge of presenting DynaBil's announcement not only as a major shot in the arm to the local economy but also as another example how company is "taking off" in the global aerospace marketplace. In addition to defining the message and aiding with the logistics of the press conference, Zone 5 was tasked with driving regional media to the event and drawing national and trade media attention to the announcement.
The Results
As a result of Zone 5's media relations work, coverage of the DynaBil announcement spread throughout the Capital Region, across the country and around the world — appearing in publications as far away as the Netherlands and China. In fact, the days following the announcement saw DynaBil's Human Resource Office handling lines of job seekers and the buzz generated also caught the attention of lawmakers including New York's senior Senator Charles Schumer who visited the plant two weeks later.
A History of Success
Zone 5 has enjoyed a long relationship with DynaBil, providing it with media relations services, an updated website and eye-catching marketing material. As with all of our clients, we are proud to be associated with DynaBil's success and look forward to promoting more good news in the future.
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