It's not about reaching more people.
It's about reaching the right people.
Gone are the days when a good story could practically tell itself. One might even argue that the term “slow news day” is about ready for the dustbin of the English language. These days, if you fail to tell your story one of two things will happen. Either your story will never get told or someone will tell it poorly.
A successful public relations effort is not the result of some magic formula or praying to the right media gods. It is a result of knowing your client, knowing their audiences and knowing the most efficient way to connect the dots between the two.
At Zone 5, we know what makes for a good story in Paramus and what won’t play in Peoria. We know how to frame a message so it resounds in the minds of the people you need to reach. Not telling your story is inexcusable. Telling it badly is unacceptable. Telling it with results is what we do at Zone 5.