Semiconductor Equipment & Materials International (SEMI) Retains Zone 5 for Strategic Promotion

Albany, NY — Zone 5 (www.zone5.com), a Tech Valley technology marketing agency, has been retained by Semiconductor Equipment and Materials International (SEMI www.semi.org) to promote the international association as a resource to the energy, biotech, pharmaceutical, aerospace and electronics industries. The agency will provide SEMI with an integrated marketing communications campaign incorporating strategic message development, media research and planning, advertising placement, creative design, and drive-to-web strategies.

SEMI is a global industry association serving companies that provide equipment, materials and services used to manufacture semiconductors, nano-scaled structures, micro-electromechanical systems (MEMS) and related technologies. SEMI maintains offices in Austin, TX, Beijing, Brussels, Hsinchu, Taiwan, Moscow, San Jose, CA, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C.

Notable branding campaigns and marketing materials designed and produced by Zone 5 include the New York Loves Nano (www.nylovesnano.com) exhibition at the upcoming SEMICON West industry trade show in San Francisco, as well as the materials used by the Saratoga Economic Development Corporation (SEDC) to promote the Luther Forest Technology Campus in Saratoga County to semiconductor companies, including Advanced Micro Devices (AMD).

A leading marketing, advertising, and public relations firm with specialized focus in technology and economic development, Zone 5 has been working with the Center for Economic Growth (CEG), the Saratoga Economic Development Corporation (SEDC), National Grid, numerous economic development organizations, and local nanotechnology companies to promote Tech Valley to various global technology industries since 1998.