The World Is Knocking At Your Door.
Be Careful How You Answer It.
Imagine playing several games of chess ... at the same time ... and on a multi-level board. That's what it can feel like when dealing with all the positive and negative forces swirling around your organization or project. In the business, we call this stakeholder relations. In the real world they call it maddening and potentially disastrous.
The "science" of stakeholder relations can provide some nifty tools to identify things like strengths, weaknesses, opportunities and threats (SWOT). But unless you want to SWOT in the dark you really need to be good at the "magic" of stakeholder relations to produce positive results. At Zone 5 we not only know all the fancy acronyms but we also know how to use some powerful magic for the benefit of our clients.
Knowing who likes your product or project might make you feel good. Having your friends and supporters be heard more than your naysayers gets your organization or project chosen as best of the breed. Don't tell anybody that we told you so but It really is that simple.