Zone 5 tapped to deliver research-driven branding projects for three major medical centers

Strategic Communications Firm Expands Health Care Practice Across New York State

Albany, NY — Capital Region-based communications firm Zone 5 has been named the agency of record for three prominent health care providers located in Western New York, Central New York and New York City.

Zone 5’s health care marketing and communications practice is proud to be working with United Memorial Medical Center of Batavia to position them as the leader in the regional marketplace. Zone 5’s seasoned marketing team will also assist Finger Lakes Health of Geneva to launch their Orthopedic Surgery branding campaign and will develop a powerful new brand for Brooklyn Hospital Center as they emerge from bankruptcy.

"We are very excited to have been chosen by these three unique and distinguished hospitals," said Paul Fahey, COO and Director of Marketing Strategy for Zone 5. "Our strategic approach and extensive experience in the healthcare arena makes Zone 5 a natural fit for the needs of our newest clients."

Zone 5 will conduct qualitative and quantitative research with consumers and physicians for each hospital and will develop a thorough marketplace analysis, including market share, growth opportunities and competition.